CV
I’m a collaborative senior leader who’s spent my career at the intersection of agencies, nonprofits and startups. I bring a refreshingly contagious optimism to every team I work with, making an impact on both the organisation’s culture and its business results. With over 15 years of experience, I’ve used my creative problem solving skills to build teams and lead creative marketing efforts that challenge the status quo.
Originally from Brazil, I've lived across four continents and currently call Amsterdam home. Outside of work, you're most likely to find me in nature, at a delicious restaurant, or out dancing.
Experience
7+ years Management
​It's always all about the people. I've set up and led departments and managed cross-functional teams, managed a diverse range of stakeholders, owned agency relationships and mentored talent.
There is such a thing as too much process – but I also am experienced developing annual plans, setting KPIs, budgeting across human resources, media, and production and measuring impact.
Research Design
The best work comes from the most unexpected places. Whenever possible, let's make sure we've talked to people with lived experiences. I've designed and conducted global qualitative and quantitative research, using data and culture insights to inform decision-making, but can also get resourceful if we don't have the budget.
Insights & Positioning
Whether it's uncovering a galvanising problem, or shining a light on a brand's true DNA, I help distill and crafting insights to shape strategic frameworks, briefs, presentations and creative campaigns, providing clarity on how brands show up and act in the world. The work doesn't end with strategy – I keep feeding creative teams inspiration to push the work.
Media Relations
& Crisis Management
Your reputation is everything. To get people talking, I've set up newsrooms, developed playbooks and training for stakeholders, and also helped secure media coverage across the globe for key initiatives.
Editorial Content Strategy
Less interrupting, more adding value. I help identify key editorial pillars for the brand to ensure relevance and consistency across channels, working with key partners and creators to build meaningful relationships and cultural initiatives that engage new audiences.
Thought Leadership Highlights
COP30 Blue Zone, 2025
Glastonbury Stage, 2024
World Forum for a Responsible Economy, 2023
For Good Leaders Summit, 2023
Creatives for Climate, 2022-2025