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Blue Carbon Documentary
Project type
Strategy | PR | Campaign Development | Activation | Social | Partnerships
Location
UK, Netherlands, South Africa
Blue Carbon is an environmental documentary that brings together music and science to uncover why listening to nature, and to each other, is key for averting climate catastrophe.
Timed with the release of a Jayda G’s new single “If Only We Knew,” we developed a multimedia campaign at the intersection of culture & environmentalism to entertain people into taking action.
From a sold-out screening in the heart of London at the Bloomsbury Curzon to a takeover of the Hayes Pavillion at Glastonbury, we turned a documentary’s soundtrack into a call to action for communities at the frontlines of the climate crisis.
Results:
The launch was covered by Rolling Stones Magazine, British Vogue, 10 Magazine among others. The documentary played at Parliament during London Climate Week.









