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Corona | Oceans Week
Project type
Strategy | Research | PR | Creator Collaboration | OOH | Activation | Partnerships
Location
UK, Chile, Australia, Brazil, Mexico
In honour of World Oceans Day, we hijacked Corona’s global ‘This Is Living’ brand platform to help combat plastic pollution.
With a staggering eight million metric tons of plastic waste dumped into the sea each year, Corona and Parley for the Oceans shone a light on the issue by putting plastic into other places it doesn’t belong – everywhere from fashion to billboards to events.
Results: Campaign recognised as a finalist of Fast Company's World Changing Ideas
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