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Corona | Paraíso Secreto
Project type
Strategy | Campaign | Activation | PR
Location
Mexico
To inspire people to spend time outside and live more moments that matter, we created a secret paradise in the heart of one of the most hectic, overpopulated cities in the world: Mexico City.
Stripping away the surrounding concrete jungle, ‘Paraíso Secreto’ combined theatrics, VR technology and interactive set design to immerse visitors into a natural mirage – alluring them away from the stresses of urban reality and pulling them into a secret paradise.
Results:
Paraíso Secreto became a trending topic across Mexico, and over 3,000 people visited the house over the 3 days it was open. The activation garnered over 885 million social media impressions.