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Corona | This is Living
Project type
Strategy | Campaign Development | TVC | Social | OOH | Creator Outreach
Location
Global
90% of our lives are spent indoors, disconnected from nature.
To tackle seasonability and give the brand more meaning across the globe, we developed a new universal brand positioning for Corona globally.
We distilled insights from the business, consumer and competitive landscape to help inspire, concept and build on creative work that inspires people to disconnect to reconnect.
Results: Establishing the foundations for the brand to become the world's most valuable beer brand
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