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Nike Korea | Play Loud
Project type
Research | Strategy | Campaign Development | Social | OOH | Activations
Location
Korea
Korean youth are told that there is one path to succeed. No one realizes how brave, powerful, strong and capable this generation really is. Sport is a way to unleash their potential, find their voice and silence all doubters.
After conducting in-depth research on the barriers that hold Korean teens from sports and what drives them, Nike Korea launches its new Just Do It campaign: “Play Loud.”
The campaign extended across channels, including an activation in partnership with the popular messaging app KakaoTalk, encouraging young people to record and submit their personal "Just Do It" stories in their own voices.
Results: Over 2,000 voice recordings were submitted by Korean youth, showing just how much they want to be heard.