Nikon | Mind in Focus

After two years helping distribute nature documentaries shot on Nikon cameras, we pitched a new strategy that felt much more ownable and distinctive to the brand:

Highlighting the role of the camera as a protagonist in creators’ journeys of self-actualisation.

“The Mind in Focus” examines the intersection between creativity and mental health, highlighting photography’s transformative power for both creators and audiences alike.

Stories like Heather’s and Vanessa’s can empower audiences to pick up a camera and have a collective impact on the conversation around mental health and wellbeing.