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Virgin Active | Unrestrict your wellness
Project type
Strategy | Campaign Development | Activations | OOH | Social
Location
UK, Italy, Australia, South Africa, Southeast Asia
The wellness industry, performance culture and toxic competition is fueling ‘wellbeing burnout,’ holding people back from having a balanced active lifestyle. Each of the extensions of the campaign champions how real wellness can benefit both your body and mind.
To position Virgin Active’s as “where wellness gets real,” this campaign inserted our club into the conversation during key cultural moments including London’s Royal Parks Half Marathon and World Mental Health Day.
The campaign was featured in Creative Review, Little Black Book (LBBOnline), Adweek, Campaign, The Drum, among others.
