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WaterBear | Rebrand
Project type
Strategy | Brand Guidelines | TOV | Social Media
Location
Global
Rebranding WaterBear was more than an exercise in developing a new logo – it was about giving the brand a voice and point of view on what’s happening in culture.
From redefining our audience through insights to defining new guidelines and tone, we transformed how WaterBear shows up in the world.
When the world feels a bit shit, we’ve positioned WaterBear as a place to discover stories that make you feel good and tools to help you do good.
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